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Parenting |
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Article |
Today's Yoga Mamas Replace Soccer Moms |
 Sharon
Cole was part of a frazzled mothers-only
phenomenon that has gradually evolved Soccer
Moms into Yoga Mamas. Her frantic zap of
mini-van motherhood has gradually changed to
a calm Zen that embraces all-natural
products and organic foods, matching an
emerging lifestyle that focuses on a "whole
life."
Yoga Mamas like Cole, middle-to-upper class
mothers age 25 to 40, are more interested in
attending yoga class and focusing on their
natural inner spirit than obsessing about
soccer schedules and stressing out their
families. According to Mindy Seiffert, Aura
Cacia aromatherapy specialist, 100 percent
pure aromatherapy products found at
www.auracacia.com are essential to the Yoga
Mama's all-natural lifestyle.
"I recommend Aura Cacia's Foam Bath for Kids
because it has no synthetic colors,
fragrances or preservatives, and it's
paraben free," said Seiffert. "It's
formulated to be gentle. I use it on my twin
toddlers every time they ask for a bubble
bath."
Brands like Aura Cacia, a leading 100
percent pure aromatherapy product line, have
offered kid products to mirror the buying
standards of their parents. Aura Cacia's
Foam Bath for Kids, along with a full line
of adult aromatherapy products, are offered
from a company that, according to Seiffert,
is environmentally conscious and savors an
all-natural approach. Two factors that
appeal to Yoga Mamas.
Choosy Mothers Choose Organic
Yoga Mamas are grocery store shoppers too.
Peanut butter and jelly is being replaced by
whole foods and organic ingredients that the
entire family has committed to. Healthy,
interesting foods offered by Simply Organic
have always been popular with niche buyers,
but according to Brett Karminski, Simply
Organic food specialist, the all-organic
food line is experiencing significant growth
from the Yoga Mama shopper. Favorites like
Sweet Basil Pesto Pasta Sauce, French Onion
Dip, and Simply Organic Sloppy Joe seasoning
mix can be found at www.frontiercoop.com.
"Our product lines offer spices and foods
that match the Yoga Mamas' purity demands,"
said Karminski.
Simply Organic, an all-organic brand from
Frontier Natural Products Co-op, offers
certified organic spices, seasonings and
baking flavors while supporting organic
agriculture around the globe. Simply Organic
donates one percent of all sales to organic
farming causes around the globe.
Aura Cacia aromatherapy products can be
found at Whole Foods, Wild Oats and other
natural product retailers nationwide and at
www.auracacia.com. Simply Organic spices and
foods can be found at Whole Foods, Wild Oats
and other natural product retailers
nationwide and at www.frontiercoop.com.
Courtesy of ARA Content |
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